BIG BOYS GONE BANANAS!*

What is a big corporation capable of in order to protect its brand? Swedish filmmaker Fredrik Gertten's experienced this recently. His previous film BANANAS!* (2009) recounts the lawsuit that 12 Nicaraguan plantation workers brought against the fruit giant Dole Food Company. 

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The film was selected for competition by the Los Angeles Film Festival. Nothing wrong so far, right? But then Gertten gets a strange message: the festival removes BANANAS!* from competition. Then a scathing article appears in the Los Angeles Business Journal about the film, and Gertten subsequently receives a letter from Dole's attorney threatening him with legal action. What follows is an unparalleled thriller that has Gertten capturing the entire process - from DOLE attacking the producers with a defamation lawsuit, bullying scaretactics, to media-control and PR-spin. This personal film reveals precisely how a multinational will stop at nothing to get its way - freedom of speech is at stake. As Dole's PR company puts it, "It is easier to cope with a bad conscience than a bad reputation". (from the IDFA catalogue)

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published this page 2011-09-19 12:18:00 +0200
The true story about a Swedish filmmaker and a banana corporation. Dirty tricks, lawsuits, manipulation, and the price of free speech.

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