Some of you may know that I recently started working with the Scottish Documentary Institute, looking into new strategies and tools to connect filmmakers with their audience in a more meaningful and more sustainable way.
One of the things we're testing is how well a political campaigning tool called NationBuilder works for the documentary world. And when Fredrik asked me to help with the outreach campaign for his new film, I suggested that he should give this software a try.
So here we go. We're going bananas and building a nation. And we very much hope you'll be part of it.