A half-rotten banana on my head?


4 days to go to the world premiere at IDFA in Amsterdam, and I should not spend time blogging here. But it's quite fun so here's a short one. (Right now technical coordinator Emma Svensson works with Michael Cavanagh putting all title cards in place, the soundmix is there, the title animation was delivered this morning....)

A great film needs a great poster. I don't know if it ever sells tickets, but it's cool to hang on your wall. The original BANANAS!* poster and brand identity was created by Rebeca Mendez in Los Angeles. That really helped us a lot to reach out when DOLE attacked. People understood just by looking at the design that we were not the sloppy activist filmmakers as DOLE tried to portray us as. A good thing for sure. (You can read more about this on the BANANAS!* website.)


Rebeca also helped us to create also the logo for our new film. You can really feel the weight of the BIG BOYS over the BANANAS!* film. Thanks Rebeca!

The new poster is created by Swedish designer and PR genius Per Cromwall at Studio Total. I like it a lot. He also did the banners for this website. It took some time to accept the image of myself hiding behind a huge banana with a half-rotten banana skin over my head. You can see it on our welcome page...

So do you like the new poster? Please add your comments below!

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published this page in THE BLOG 2011-11-15 16:54:31 +0100
The true story about a Swedish filmmaker and a banana corporation. Dirty tricks, lawsuits, manipulation, and the price of free speech.

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